August 23, 2011 15:24 PM
GlobalSign Survey Reveals Challenges Facing the SSL Reseller Industry and the need for Workflow Automation
AsiaNet 46015KUALA LUMPUR, Aug. 23 /BERNAMA-AsiaNet/ –Intra-industry competition and antiquated SSL workflow labelled the biggest barriersGlobalSign (globalsign.com.sg), a specialist in SSL partner programs and security automation technologies, on Aug. 8 2011, announced results of a survey revealing the challenges SSL resellers face, including an extremely competitive industry, an antiquated workflow, and increasingly complex hosting technical environments requiring flexible SSL technology. The survey included responses from 240 SSL resellers from the United States and Europe.The hosting industry is a very competitive market landscape with thousands of companies reselling SSL. Gaining a competitive edge is extremely difficult, as indicated by the 01;ighty percent of respondents who identified industry competition as the number one challenge to reselling SSL Certificates. Adding to the challenge is the confusion that seems to surround SSL. With seventy-five percent of respondents reporting difficulty marketing SSL and sixty-nine percent of respondents reporting a challenge explaining the value proposition, it is clear that customers are still unsure of SSL. SSL providers, hosting companies, and the press need to continue explaining the significance and benefits of SSL via all channels. For the full text, click here.
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