
The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. but is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeoâs own staff, and find out if it may be right for you or not!
Introducing Vimeo PRO from Bill Bergen on Vimeo.
Early last month, the video hosting platform and sharing site Vimeo announced the creation of a new type of professional account, Vimeo PRO as âa simple and extremely affordable video solution for businesses.â (You can read the full announcement at the Vimeo staff blog.)
While Vimeo is a great deal smaller than YouTube, it has itâs own large community of creative video professionals and enthusiasts; and had a rather attractive free program as well as a low-cost program, Vimeo Plus. However, Vimeo had long prohibited users from doing any commercial activity on it. (Not that there werenât instances of that happening, but violating that term of service did get some peopleâs accounts cancelled.)
âWe’ve been hearing from companies for years about how they would love to use Vimeo for commercial purposes (something our current platform prohibits) so we’ve built a service and added some tools that we think small businesses and organizations will find very useful.â â" Vimeo staff blog, August 1, 2011.
As someone who already had a Vimeo Plus account, I was pleased to hear this news, and signed up for a Vimeo Pro account myself. (Existing Vimeo Plus members can upgrade to PRO at just $139, versus the full $199 annual rate.)
My own Vimeo Pro account, upgraded from Vimeo Plus. (No one "likes" me just yet.
Whatâs included with Vimeo PRO
Below is the full list of Vimeo Pro features for $199 per year. Iâve bolded the features exclusive to Vimeo Pro users:
Any new Video SEO Features?
Vimeo is already a good platform for getting videos indexed into Google and other search engine results pages, including the thumbnails. You can have a video hosted on Vimeo, YouTube, and a 3rd party account, and they could all show up under the same result with their individual image thumbnails. (That is because as Sean confirmed to me, Vimeo does have its own Google Video Sitemap, which they update every time a public video is added; and they provide lots of data, including thumbnails, t ;o Googlebot.)
However, there is a big caveat: Vimeo PRO accounts do not have access to the Vimeo community by default. Meaning, PRO accounts’ activity and videos will not show up on Vimeo.com by default, and they do not have the ability to âlikeâ or âcomment.â
Vimeo says that theyâve taken this step to keep commercial content hidden, and maintain the current Community Guidelines. âFrom what we’ve seen, most companies only care about being able to embed their commercial video, so we believe this private system accounts for the huge majority of business use cases.â says Vimeo on their blog.
So just how do PRO users get around this? âVimeo has built a ‘Community Pass’ system to allow PRO members to interact on Vimeo.com just like a Basic or Plus memberâ they reported on their blog. âThis allows for the individuals and organizations who need the extra features of PRO, but still want to participate on Vimeo.com. That’s fine as long as they play by the rules.â Says Vimeo.
So if youâre a PRO user that wants your video to still be discovered by the public, you now need to make a point of getting a âcommunity passâ for your individual videos and portfolio pages. but keep in mind that you can still use Vimeo for Video SEO on your own website. all you need to do is embed your Vimeo videos on your own website, and apply SEO best practices to those pages.
I would certainly vote for Video SEO over âVimeo SEO.â I find the Vimeo portfolio feature to be rather limited in terms of actual Video SEO capabilities, despite what they may be advertising. Sean also informed me, Vimeo doesnât yet have any Video SEO case studies with their portfolio pages â" either with existing account holders or just in-house â" that they can yet demonstrate. (They attribute that to the newness of the program, but I would offer that any company that promotes a feature should take the time to actually test it out and sh 1;w actual examples of itâs success.)
Additionally, Vimeo Pro doesnât appear to actually provide users with information on how they can create their own Google Video Sitemaps with their Vimeo account. that would have been particularly helpful, since the users would want to have Google point back to Vimeo videos embedded on their own site, and not on Vimeo. (Fortunately ReelSEO does have a guide on How to get Your Vimeo Embeds into Google Search.)
Is Vimeo PRO suitable for retail business and eCommerce Professionals?
I posed that question to Vimeoâs General Manager, Dae Melencamp, who provided me this response.
“until now, quality video hosting has been expensive, confusing, and extremely difficult for a small business owner to digest. Vimeo PRO provides eCommerce and retailers an easy, affordable and powerful video hosting solution.  Retailers will particularly gain from the low price, extensive device compatibility, video player customization and the new ability to upload commercial content to the Vimeo platform. The Portfolio feature even gives companies the power to create their own mini websites that are both beautiful and easy to setup.”
While that may work for some businesses, it would seem to make much more sense to have the portfolio pages appear directly on your own website, rather than a 3rd party site like Vimeo (which not only doesnât add a description to the portfolio home page, but doesnât let othersâ add content either.)
But hereâs a much bigger problem: I couldnât find any actual eCommerce options in their video player, or anywhere in their entire program. For example: you canât include a âBuyâ button or a âShopâ button in the player. in fact, it doesnât appear to allow you to add any button in the video player to an outside link.
My Verdict on Vimeo PRO
The short version: Vimeo Pro could benefit retail companies and eCommerce professionals to help build awareness of their brand and products, but they should not rely on it as a stand-alone solution. in fairness, Vimeo Pro has never advertised their PRO version as replacing any e-commerce video solution. However, their Video SEO claims still remain to be seen, and users should be aware that they need to now get a âcommunity passâ if they want to continue to have their videos indexed a nd appear in Vimeoâs own search results. So, with that now saidâ¦
You could consider Vimeo Pro ifâ¦
- You are already a Vimeo user and want to use videos for your commercial endeavors.
- You are looking for an affordable, simple, branded solution for your video content.
- You are looking for a video sharing site other than YouTube that is well indexed by Google.
- You are planning to do Video SEO and will optimize your own Website and web pages with embedded videos.
- You already have an e-Commerce video platform in place for your own website.
You should pass on Vimeo PRO if…
- You are medium-to-large size businesses.
- You need e-commerce features in a video platform.